Thursday, November 1, 2012
Social Media Strategies for Client Services
Four Points Sheraton Hotel and Conference Center
1125 Boston Providence Turnpike
When:9:00 am - 3:00 pm
Note: Registration starts at 7:30
Workshop Organizer: Brooke Eder of Boston University
How can the use of social media add value to a higher education IT department? This SIG will cover the use of social media for Client Services, including basic usage, best practices, adoption strategies, and integration with a physical location. Participants will leave with a better understanding of the value of social media to Client Services, the process of creating a social media program, methods for integrating multiple social media platforms into a cohesive program, and ideas for relevant content to post.
SIG attendees will hear from several professionals who are using targeted social media initiatives to motivate users to follow them on social media networks. In addition, attendees will receive tips about writing IT news stories and learn about valuable social media tools. Those who have not experimented with social media will leave with the ability to begin a social media program and attract a following. Those who have started using social media will leave with strategies for managing social media networks and enhancing their online presence.
This SIG is a great opportunity for client services staff and academic department technology specialists to share ideas and expand their social media skills. It is suggested that attendees come with some previous knowledge of social media usage.
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