Monday, March 5, 2012
Beyond the Basics: Leveraging Social Media - NERCOMP and STAMATS
Where:
College of the Holy Cross
Hogan Campus Center
Third Floor
College Street Gate 7
Worcester, Massachusetts
When:9:00 am - 3:30 pm
Note: Registration begins at 8:00am
Workshop Organizer: Pennie Turgeon of Clark University and Brenda Harms of Stamats
OutlookNERCOMP is partnering with Stamats to deliver a series of best practices workshops to advance the digital marketing and recruitment success of higher education marketing, admissions, and advancement professionals and the technology staffs that support them.
Please make plans to join us at one or all of these exciting workshop opportunities to expand your knowledge, bring your campus departments together, and truly embrace digital marketing and recruitment. Register today for one or all of these workshops! Seating is limited.
Session Description:
The morning session of this workshop will include advanced strategy and tactics for social media, review of innovative corporate and higher education marketing case studies leveraging social media, and exploration of how integrating additional functions into digital marketing initiatives such as Facebook applications and social advertising can bolster campaign success. The afternoon session will transition to a more technical focus, where we will discuss the specific marketing and technical opportunities available on each platform, how social media can seamlessly integrate with website content, and work through actual implementations of these functions. We'll also discuss advanced reporting and analytics available on each platform and how to determine social media ROI.
Takeaways:
- Participants will be able to implement complex social media strategies leveraging advanced applications and functions
- Participants will understand how social media impacts their bottom line and will be able to determine the ROI of their initiatives
Event Schedule:
8:00am – 9:00am Registration and Coffee
Speakers:
Brenda Harms, Ph.D., Associate Vice President for Client Services, Stamats Catchfire
Katie Miller-Smith, Director, Stamats Catchfire
9:00am – 12:00pm Morning Session
The morning session of this workshop will include advanced strategy and tactics for social media, review of innovative corporate and higher education marketing case studies leveraging social media, and exploration of how integrating additional functions into digital marketing initiatives such as Facebook applications and social advertising can bolster campaign success.
12:00pm – 1:00pm Lunch
1:00pm – 3:30pm Afternoon Session
The afternoon session will transition to a more technical focus, where we will discuss the specific marketing and technical opportunities available on each platform, how social media can seamlessly integrate with website content, and work through actual implementations of these functions. We'll also discuss advanced reporting and analytics available on each platform and how to determine social media ROI.
3:30pm End
NERCOMP MEMBERS - LOGIN TO RECEIVE MEMBER PRICING OF $140
Registration Cancellation Policy
By clicking on the "Order Now" button, you are indicating a commitment to attend and will be held responsible for the registration fee. Your fee can be refunded if you notify us of a cancellation at least 8 days prior to the event via email to nercomp@nercomp.org.
Event Disclaimer
NERCOMP reserves the right to use any photographs or other recordings taken at NERCOMP events in promotional materials. No mechanical recordings of any kind may be used at NERCOMP events without the prior written consent of NERCOMP organizers and presenters. The views and opinions expressed at NERCOMP events do not necessarily reflect those of NERCOMP, nor does NERCOMP make any representation regarding the information presented at NERCOMP events.
