Job Listing

POSTED: September 6, 2019

Manager of Email Marketing and Online Services

Franklin & Marshall College
Lancaster, PA
Full time
Technical (Programmer, Developer, Analyst)

The Manager of Email Marketing and Online Services produces, tests and distributes targeted email via iModules Encompass platform designed to engage, cultivate, solicit and steward alumni, parents and donors; analyze email engagement data, identify trends and produce reports. The Manager will seek ways to enhance use of available tools to achieve departmental goals, and provide end user support for assigned tools and systems.

Primary responsibilities include:

• In collaboration with Communications and Advancement partners, layout, test and distribute highly formatted, accurate email messages to the intended audiences.

• Analyze email engagement data; identify trends; produce reports. Respond to ad hoc data requests.

• Serve as the primary project manager for iModules Encompass, and proactively develop recommendations to enhance usage of available tools and systems to achieve departmental goals.

• Provide end user support for assigned tools and systems.

• Maintain Advancement website using the College’s CMS.

Full-time members of the Franklin & Marshall College professional staff receive competitive starting pay and a comprehensive benefits package that includes health coverage, dental, vision, generous retirement savings plan contributions, education benefits for employees, spouses and dependent children, and enjoy access to all College facilities including dining venues to suit all tastes, recreation and fitness facilities, and libraries, plus access to College performances, lectures, and events.

• 1 to 3 years of experience in website design/development, online marketing or communications • Proficiency with Adobe Creative Suite and iModules Encompass or other email marketing platforms • Possess excellent written and oral communication skills and computer literacy • The ability and willingness to provide excellent service and to work in a collegial manner with students, faculty and staff, and other constituencies is essential.
• Bachelor's degree required
Franklin & Marshall College, founded in 1787, is a highly selective, private, liberal arts college known for academic rigor, opportunities for faculty-student research and its commitment to helping each student reach their full potential. The College enrolls more than 2,300 undergraduate students from throughout the U.S. and around the world.