- Overview
- Speakers
A Lifelong Learning Blueprint For Higher Education Revenue Growth - Webinar - presented by Canvas
Where: Webinar/Virtual
When: Wednesday, February 4, 2026
1:00 p.m. - 2:00 p.m. EST
Note: Zoom login instructions will be sent the day prior. If you have not received login instructions by 4:00 pm the day before the webinar, please check your spam folder; if you still have not received the login details, please email nercomp@nercomp.org.
Workshop Organizers: Michael Yakubov of Canvas
Registration Fee:
NERCOMP Member: Free
Event Overview
A Lifelong Learning Blueprint for HE Revenue Growth outlines how higher education institutions can unlock sustainable, diversified revenue by extending learning beyond traditional degree programs. Centered on Canvas Catalog, the blueprint highlights how institutions can rapidly launch, market, and manage non-credit programs, professional education, certificates, and workforce-aligned offerings—all from a single, scalable storefront. Building on this foundation, the new Canvas Career Platform connects learners to career pathways, employer-aligned credentials, and skills-based outcomes, enabling institutions to engage alumni and adult learners throughout their careers. Together, Canvas Catalog and Canvas Career empower institutions to operationalize lifelong learning, strengthen employer partnerships, and drive net-new revenue while delivering measurable career impact.
Learning Objectives:
- Learn from peer institutional approaches to lifelong learning
- Explore how technology can be the bridge to access and experience for non-frequent users of Canvas
- Develop a framework for success through the right approaches in technology
Accessibility
NERCOMP strives to make its online offerings and in-person workshops accessible to all registrants. Please contact us should you have an accessibility need. We've worked to provide resources that are accessible to as many people as possible, and if you encounter any issues while attending our events, please contact us at accessibility@nercomp.org or at 860-345-2081 to request assistance.
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Benjie-Messinger Barnes -
As a Solutions Engineer Specialist at Instructure, Benjie Messinger-Barnes specializes in the intersection of pedagogy and professional advancement. With a background ranging from math education to EdTech leadership, he now focuses on the Canvas Career and Parchment Digital Badging ecosystems. Benjie is a passionate advocate for "learning with a purpose," helping Higher Ed institutions empower students to turn their hard work into career milestones. He brings unparalleled technical knowledge to his sessions—largely because he’s tested the tech more than anyone else. He currently resides in Los Angeles, though his New York roots remain strong.
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Michal Yakubov Ed.D. | Sr. Account Manager, Instructure
Michael Yakubov is currently a Senior Account Manager at Instructure working with over 100 institutions in the New England, New York, Delaware, Washington D.C., and New Jersey regions to establish best ed-tech practices and resources planning for academic success. Prior to joining Instructure, Michael spent 12+ years in higher education as an Assistant Director of Admissions, Executive Director of a Business School, and Dean of Enrollment Management and Strategy. Spanning experience at small liberal institutions, mid-sized state universities, and community college settings has helped Michael align the values coveted by institutions when evaluating digital tools for student and faculty success.
Moreover, Michael possesses a Doctorate of Education from Wilmington University, focusing his dissertation on institutional closures and fiscal resource planning, outside of higher education. Lastly, Michael owns a small consulting company called The Resumaniacs, where he provides services in career empowerment and self-motivation.