Owning Your Story: A Practical Guide to Being Intentional About Your Personal Brand and Reputation - a Leadership Ecosystem Webinar

Where: Webinar/Virtual

When: Thursday, September 19, 2024
12:00 pm - 1:30 pm ET

Note: Zoom login instructions will be sent the day prior. If you have not received login instructions by 4:00 pm the day before the webinar, please check your spam folder, if you still have not received the login details please email nercomp@nercomp.org.

Workshop Organizer:  Michael Cato, Senior Vice President and Chief Information Officer, Bowdoin College

Registration Fee:
NERCOMP Member: Free
Non-Member: Free

Event Overview:
For most professionals, our expertise is only part of the equation for success. Being known as a strong communicator, advocate for the academic mission, or collaborative problem solver, for example, can be far more important to our ability to serve our roles and institutions. Yet, many of us rarely spend time reflecting on how we want to be known. Worse, the concept of personal branding can carry a stigma from the marketing experiences we’re inundated with every day.

Join an engaging session with a group of information professionals who have come to appreciate the power of nurturing a personal brand, albeit through trial and error and sometimes years of resisting the very idea. The panelists have all learned that how we think about our work, our contributions, and ourselves, can help us better communicate our value, position us to more meaningfully impact our institutions, and ultimately help advance our careers.

This session aspires to demystify the concept of personal branding and demonstrate its relevance to our community of Higher Education information professionals. This webinar is part of the ongoing Leadership Ecosystem series focusing on critical issues for leading information-focused organizations in higher education.

Learning Outcomes:
 - Define the concept of a Personal Brand: What it is and why it matters, especially for information professionals, while addressing skepticism and common concerns.
 - Practice developing a Personal Brand: Including a step-by-step process to identify strengths, note examples from prior experiences, and draft an expression of a personal brand.
 - Explore ideas on communicating and evolving a Personal Brand: Strategies for authentically sharing your brand, including considering implications of Generative AI.
  -Learn from real-world examples: Dialogue with peers who have leveraged personal branding to advance change within their organizations and shape their careers.

Facilitator: Michael Cato of Bowdoin College

Panelists:
Mary Baumgartner, Vice President of Communications and Public Affairs, Bowdoin College
Michael Cato, Senior VP and CIO, Bowdoin College
Keith ‘Mac’ McIntosh, Vice President (VP) for Information Services and Chief Information Officer (CIO), the University of Richmond
Jennifer Sparrow, Associate Vice President Research and Instructional Technology (RIT) and Chief Academic Technology Officer, NYU

This session will not be recorded.

This session is for individuals employed by higher education institutions only. No vendors, please.

Accessibility
NERCOMP strives to make its online offerings and in-person workshops accessible to all registrants.  Please contact us should you have an accessibility need. We've worked to provide resources that are accessible to as many people as possible, and if you encounter any issues while attending our events, please contact us at accessibility@nercomp.org or at 860-345-2081 to request assistance.