7:30am - 9:00am Registration & Coffee

9:00am – 9:10am  Welcome and Introductions

9:15am – 10:00am  Reports and Analytics
Speakers: 
Michal Miller, Associate Director of Enrollment Marketing, Division of Graduate Professional Studies, Brandeis University
Chris Hoslten, Associate Director – Students & Enrollment, Brandeis University

Learn to make more informed, strategic marketing decisions using Ping and customized export fields. If your website offers less than stellar tracking capabilities, these Slate features will help you report on and evaluate the effectiveness of both paid and organic marketing campaigns.

10:15am – 11:00am  Personalizing and Optimizing Your Prospect’s Journey Through Deliver
Speakers: 
Santiago Gomez, Admissions Coordinator, Harvard - Graduate School of Design 
Lindsay Rauch, Assistant Director of Admissions Marketing & Communications, Brandeis University

Prospective students now expect universities to personalize their experience through the admissions funnel based on information they share with us. How can Slate help admissions offices leverage the enormous amount of data we have access to and enhance the user experience? Learn how the Brandeis University Undergraduate Admissions Office made qualitative changes using Deliver to personalize an

More than just email, deliver is a tool that is being used in many ways.  In this session, we will explore some standard uses of deliver, but also explore how deliver is being used and customized to manage campaigns, and other processes.

11:15am – 12:00pm       Best Practices (breakout sessions)
Discussion with your peers about how to setup best practices around various processes in Slate.  Group together with IT professionals, marketing specialists, admissions staff, undergraduate, graduate or professional schools to see what best practices they are using and take away ideas on ways to continually improve.

12:00pm – 1:00pm  Lunch

1:00pm – 2:00pm  Integrations and Feeds
Speakers: 
Santiago Gomez, Admissions Coordinator, Harvard - Graduate School of Design 
Sherri Drisdelle, Associate Director for Professional Services, Brandeis University
Chris Hoslten, Associate Director – Students & Enrollment, Brandeis University

Learn how schools are integrating other tools with Slate.  We’ve got schools that have combined Slate with Kira, iThenticate, and Duolingo.  This panel will also be able to answer questions on integrations with your SIS and other common integrations.

2:15pm – 3:00pm  Innovative Uses of Slate / Application of New(er) Feature Releases
Speakers:   
Santiago Gomez, Admissions Coordinator, Harvard - Graduate School of Design 
Sherri Drisdelle, Associate Director for Professional Services, Brandeis University
Rebecca Weis, Assistant Director of Admissions and Recruitment,  Brandeis University

This session we will look at different ways that Slate is being used in combination with admissions, and outside of admissions.  Have you wondered how to partner with student advising, financial aid, international scholars office, or other partners on campus?  This session will explore how Slate is being used not only by admissions staff but other partners across campus to be more efficient.

3:00pm – 3:15pm  Wrap Up